Internet, a network that revolutionized how information technology is s

Internet, a network that revolutionized how information technology is seen, is a medium for marketing that changed the way marketers and consumers think. Marketing as a concept has existed long before the Internet. Abstract Internet, a network that revolutionized how information technology is seen, is a medium for marketing that changed the way marketers and consumers think. Marketing as a concept has existed long before the Internet. The four Ps of marketing are well known: Product, Price, Place, and Promotion. Approaching the consumer through the Internet is very different than through common media. Marketers had to think twice, now they must think trice. Marketers, however, have a wider audience and in some cases, they may have the whole world as an audience. Consumers have many more choices and they are free to convince themselves before they buy. Consumers actively go to the location of their interest, and they are not passive anymore. Internet is a medium that offers many tools for the marketers and a wide range of choices for the consumers. 1 Introduction ============== The way of marketing changed because the Internet is used as a medium. In the past, the way of marketing had to adjust to new media in several cases. For example, when the radio appeared or even better when the TV became a domestic must. Internet, however, is a medium different from the common ones. For the first time, the consumer is not passive and is seen as the "end user". This has changed the way marketers must work in order to succeed using the Internet to promote products. This change however did not happen in one day. Internet exists for more than two decades. Its use as a marketing media, however, started recently. The purpose of this report is to investigate how marketing using the Internet is different from using other media. This investigation is separated in two views: (1) the merchants scope, and (2) the consumers scope. Merchants do not have an easy job as it is thought by many people. Marketing using the Internet is not an easy task. One can loose its severity very easily. Nevertheless, there are many benefits if used properly. Consumers can use their free will in order to choose where they want to go and not where they are told to go. There are of course the search engines that may impose the sites they want, but... ...12/1999 WWW4 Welcome to internet.com's Marketing Channel http://www.internet.com/sections/marketing.html Site visited: 12/12/1999 WWW5 The E-Commerce Advisor Internet marketing newsletter-e-zine http://www.sotkin.com/nl/ Site visited: 12/12/1999 WWW6 Netcommerce Magazine http://www.netcommercemag.com/ Site visited: 12/12/1999 WWW7 Marketing - WebMaster Article Index http://www.cio.com/archive/wm_index_marketing.html Site visited: 12/12/1999 WWW8 InternetDay - Web Site Promotion, Internet Advertising, and Web Marketing Newsletter http://www.internetday.com/archives/111899.html Site visited: 12/12/1999 WWW9 Internet Marketing Center http://www.marketingtips.com/ Site visited: 12/12/1999 WWW10 Free E-mail and Web Newsletter - Web Marketing Today http://www.wilsonweb.com/wmt/ Site visited: 12/12/1999 WWW11 E-Commerce Times Front Page Everything You Need to Know About Doing Business Online http://www.ecommercetimes.com/ Site visited: 12/12/1999 WWW12 Internet Market Programs http://www.internetmarketprogram.com/img.htm Site visited: 12/12/1999 WWW13 InternetNews.com E-Commerce News http://www.internetnews.com/ec-news/ Site visited: 12/12/1999

Global Positioning System (Gps) Research Paper

The  Global Positioning System  With the proliferation of satellite-based defense systems and their continuing presence in the media it makes us more aware of our national defense. The United States is large, economically strong and a sometimes tumultuous presence in the global community. Although we may feel secure because of our superior technology and defense capabilities, our size and position in world affairs can make us a target for some countries. We can no longer be concerned with just our borders and now what comes from the skies and the sea is more of a threat than ever before. The United States government had to develop a way to counter these possible attacks and the Global Positioning System (GPS) was conceived. The Global Positioning System was initiated in 1973 by the Department of Defense (DOD). It was developed by the the DOD because at a cost of over twelve billion dollars the government had the monetary resources to achieve these idealistic goals. Since that time it has grown from one satellite used strictly by the military to twenty-six satellites that can be used by civilians also. This satellite system is used to determine the speed and position of an object anywhere in the world within one hundred meters to mere millimeters depending on the size and quality of user equipment. (GPS JOINT PROGRAM OFFICE. ICD-GPS-200:GPS INTERFACE CONTROL DOCUMENT. ) The original purpose of GPS was to maintain a strategic military advantage over our enemies. Toward the end of the arms race the targeting of ballistic missiles became so exact they could land directly on an enemy missile silo and destroy any missiles inside of it. The ability to take out your enemies missiles from great distances had a major effect on the balance of power. To maintain the balance of power the United States government had to develop a way to locate surfacing submarines in a matter of minutes anywhere in the world. With the use of satellites in orbit the Global Positioning System was created. GPS uses twenty-six satellites and ground tracking stations around the world to compute distances using time. This is done by finding the difference between the time a signal is sent and the time it is received. The satellites have atomic clocks so the time is extremely accurate. The receivers position is determined by using three satellites, this is called triangulation. (kAPLAN,eLLIOTT. UNDERSTANDING GPS:PRINCPLES AND APPLICATIONS) GPS is made up of three segments: space, control and user. The space segment includes the satellites and the rockets that launch them from Cape Canaveral. The satellites are powered by solar cells and continuously point their  solar panels  toward the sun and their antennae toward earth. The control segment includes the master control station in Colorado and monitor stations around the world. This segment makes sure orbits and clocks operate within acceptable limits. The user segment includes the equipment used by the military and civilians who receive GPS signals. Kaplan, Elliott. UNDERSTANDING GPS:PRINCIPLES AND APPLICATIONS) The military applications of GPS are used in fighters, bombers, helicopters, submarines and soldier's gear. Wartime defense is now more accurate and dependable than ever. While still the most important aspect of this technology, GPS is not used strictly for navigation anymore. Other uses include but are not lim ited to: target designation, air support, soldier rendezvous and â€Å"smart† weapons. â€Å"Smart† bombs use GPS to receive location information so they can guide themselves to a preset target. This technology is a great asset in battle as it basically casts a net over a battlefield and can locate tanks, vehicles or even soldiers who may be in immediate danger. In the everyday world, GPS has also made life easier and safer. Hikers and hunters can carry hand held receivers in case they should get lost in the wilderness. On-board navi destinations through voice-activated user equipment. Drivers can also make cellular calls using these GPS computers should something happen to them in transit. Other aspects of this technology are used in farming. Maps can be created of the fields during harvest and used the next season to plant and fertilize areas that need more attention. This increases crop production while reducing the use and expense of fertilizers, pesticides and fuel which also helps our environment. This process is called â€Å"Precision Farming'. Another very important use of GPS is the avoidance of in-flight collisions. Airlines are in the process of equipping their airplanes with GPS receivers. This will enable each aircraft to detect other planes in the vicinity and make sure they don't cross paths in the air. This is much more accurate and reliable system than is currently available and is sure to make the people flying in these planes more comfortable and secure. The Global Positioning System has grown into a resource that goes far beyond the initial design goals. These days scientists, farmers, soldiers, pilots and delivery drivers are using GPS in ways that make their jobs safer and more productive. The benefits of GPS are not limited to job related aspects alone. The future of this technology is limitless and will change and develop rapidly as new and varied applications are introduced. Works Cited Bibliography Kaplan, Elliott. Understanding GPS: Principles and Applications. Boston: Artech house Publishers, 1996 Thompson, Steven D. An Introduction to GPS, (Everyman's Guide To Satellite Navigation. ARINC Research Corporation, 1994 â€Å"The Untold Story of CALCM: The Secret Weapon Used in the Gulf War†. GPS World January 1995 page 16 GPS Joint Program Office. ICD-GPS-200:GPS Interface Control Document. ARINC Research Corporation. Available On-line from United States Coast Guard Navigation Center. Dana, Peter H. GPS User's Overview. Available on-line at www. utexas. edu/depts/grg/gcraft/notes/gps/gps. h tml

Review of “Berger Queen” by Erin Sharp

In her essay, â€Å"Berger Queen†, freelance writer Erin Sharp expounds on her experience working at McDonald’s. Sometimes seen as a less than desirable occupation, Sharp defers and states that this has been the most enjoyable job that she’s had. She opens her essay this way, in paragraph one, in narrative fashion. The rest of the essay is narrative with use of illustration by examples. The paragraphs that show illustration are three, four, five, six, and seven (all of the body paragraphs).Paragraph three uses the example of children passing notes to McDonald’s employees to pass on to Ronald McDonald, proving her point that McDonald’s is a favorite spot for most children. Paragraph four and five support the point that most adults lack respect for McDonald’s employees, going so far as to try to get free food from them, arguing over ten cent increases, and just acting absolutely ridiculous by doing things such as complaining about cold food an hour after it was served and demanding that accommodations be made for an item that was not on the menu (ie†¦lunch item during breakfast).Paragraph six goes on to further explain how adults treat McDonald’s employees with such a lack of respect and just how foolish people can really by. Sharp recalls a woman sitting in the drive thru eating her pancakes and sausage at the drive thru window while several vehicles sat behind her honking during a 90 second or less guarantee day. The essay ends on a brighter note, with the reassurance that all of McDonald’s customers do not treat the employees with a lack of respect; there are groups who look forward to coming to McDonalds every day to have their coffee and social time.

Mein Kampf the Book Written by Adolf Hitler

Mein Kampf the Book Written by Adolf Hitler By 1925, 35-year-old Adolf Hitler was already a war veteran, leader of a political party, orchestrator of a failed coup, and a prisoner in a German prison. In July 1925, he also became a published book author with the release of the first volume of his work,  Mein Kampf (My Struggle). The book, whose first volume was largely written during his eight-month imprisonment for his leadership in the failed coup, is a rambling discourse on Hitler’s ideology and goals for the future German state.  The second volume was published in December 1926 (however, the books themselves were printed with a 1927 publication date). The text initially suffered from slow sales but, like its author would soon become a fixture in German society. Hitler’s Early Years in the Nazi Party At the end of World War I, Hitler, like so many other German veterans, found himself unemployed. So when he was offered a position to work as an informant for the newly established Weimar government, he seized the opportunity. Hitlers duties were simple; he was to attend the meetings of newly formed political organizations and report upon their activities to government officials who were monitoring these parties. One of the parties, the German Workers’ Party (DAP), captivated Hitler so much during his attendance that the following spring he left his government position and decided to dedicate himself to the DAP. That same year (1920), the party changed its name to the National Socialist German Workers’ Party (NSDAP), or Nazi Party. Hitler quickly gained renown as a powerful speaker. Within the party’s early years, Hitler is credited with helping the party greatly increase membership through his powerful speeches against the government and the Treaty of Versailles.  Hitler is also credited with helping to design the main tenets of the party’s platform. In July 1921, a shake-up occurred within the party and Hitler found himself in the position to replace party co-founder Anton Drexler as the chairperson of the Nazi Party. Hitler's Failed Coup: The Beer Hall Putsch In the fall of 1923, Hitler decided it was time to seize upon the public’s discontent with the Weimar government and organize a putsch (coup) against both the Bavarian state government and the German federal government. With assistance from the SA, SA leader Ernst Roehm, Herman Gà ¶ring, and famous World War I General Erich von Ludendorff, Hitler and Nazi Party members stormed a Munich beer hall where members of the local Bavarian government were gathered for an event. Hitler and his men quickly brought the event to a standstill by setting up machine guns at the entrances and falsely announcing that the Nazis had seized both the Bavarian state government and the German federal government. After a short period of perceived success, several missteps led to the putsch quickly falling apart. After being shot at in the street by the German military, Hitler fled and hid for two days in the attic of a party supporter. He was then caught, arrested, and placed in Landsberg prison to await his trial for his role in the attempted Beer Hall Putsch. On Trial for Treason In March 1924, Hitler and the other leaders of the putsch were put on trial for high treason. Hitler, himself, faced possible deportation from Germany (due to his status as a non-citizen) or a life sentence in prison. He took advantage of the media coverage of the trial to paint himself as an ardent supporter of the German people and the German state, wearing his Iron Cross for Bravery in WWI and speaking out against the â€Å"injustices† perpetrated by the Weimar government and their collusion with the Treaty of Versailles. Instead of projecting himself as a man guilty of treason, Hitler came across during his 24-day trial as an individual who had the best interests of Germany in mind. He was sentenced to five years in Landsberg prison but would serve only eight months. The others on trial received lesser sentences and some were released without any penalty. The Writing of Mein Kampf Life in Landsberg prison was far from difficult for Hitler. He was permitted to walk freely throughout the grounds, wear his own clothing, and entertain visitors as he chose. He was also permitted to mingle with other prisoners, including his personal secretary, Rudolf Hess, who was imprisoned for his own part in the failed putsch. During their time together in Landsberg, Hess served as Hitler’s personal typist while Hitler dictated some of the work that would become known as the  first volume of Mein Kampf. Hitler decided to write Mein Kampf for a two-fold purpose: to share his ideology with his followers and also to help recoup some of the legal expenses from his trial. Interestingly, Hitler originally proposed the title, Four-and-a-Half Years of Struggle Against Lies, Stupidity, and Cowardice; it was his publisher who shortened it to My Struggle or Mein Kampf. Volume 1 The first volume of Mein Kampf, subtitled â€Å"Eine Abrechnung† or â€Å"A Reckoning,† was written mostly during Hitler’s stay in Landsberg and ultimately consisted of 12 chapters when it was published in July 1925. This first volume covered Hitler’s childhood through the initial development of the Nazi Party. Although many of the book’s readers thought it would be autobiographical in nature, the text itself only uses Hitler’s life events as a springboard for long-winded diatribes against those he viewed as inferior, particularly the Jewish people. Hitler also frequently wrote against the political scourges of Communism, which he purported was directly linked to the Jews, whom he believed were attempting to take over the world. Hitler also wrote that the present German government and its democracy was failing the German people and that his plan to remove the German parliament and instate the Nazi Party as the leadership would save Germany from future ruin. Volume 2 Volume two of Mein Kampf, subtitled â€Å"Die Nationalsozialistische Bewegung,† or â€Å"The National Socialist Movement,† consisted of 15 chapters and was published in December 1926. This volume was intended to cover how the Nazi Party was founded; however, it was more of a rambling discourse of Hitler’s political ideology. In this second volume, Hitler laid out his goals for future German success. Crucial to the success of Germany, Hitler believed, was gaining more â€Å"living space†. He wrote that this gain should be made by first spreading the German empire to the East, into the land of the inferior Slavic peoples who should be enslaved and their natural resources confiscated for the better, more racially pure, German people. Hitler also discussed the methods he would employ to gain the support of the German populace, including a massive propaganda campaign and the rebuilding of the German military. Reception for Mein Kampf The initial reception for Mein Kampf was not particularly impressive; the book sold roughly 10,000 copies in its first year. Most of the book’s initial purchasers were either Nazi Party faithful or members of the general public who were wrongly anticipating a scandalous autobiography. By the time Hitler became Chancellor in 1933, approximately 250,000 copies of the book’s two volumes had been sold. Hitler’s ascension to the chancellorship breathed new life into sales of Mein Kampf. For the first time, in 1933, sales of the full edition eclipsed the one million mark. Several special editions were also created and distributed to the German people. For instance, it became customary for every newlywed couple in Germany to receive a special newlywed’s edition of the work. By 1939, 5.2 million copies had been sold. At the outset of World War II, additional copies were distributed to each soldier. Copies of the work were also customary gifts for other life milestones such as graduations and births of children. By the war’s end in 1945, the number of copies sold rose to 10 million. However, despite its popularity on the printing presses, most Germans would later admit that they had not read the 700-page, two-volume text to any great extent. Mein Kampf Today With Hitler’s suicide and the conclusion of World War II, the property rights of Mein Kampf went to the Bavarian state government (since Munich was Hitler’s last official address before the Nazi seizure of power). Leaders in the Allied-occupied portion of Germany, which contained Bavaria, worked with Bavarian authorities to institute a ban on the publication of Mein Kampf within Germany. Upheld by the reunified German government, that ban  continued until 2015. In 2015, the copyright on Mein Kampf expired and the work became part of the public domain, thus negating the ban. In an effort to prevent the book from further becoming a tool of neo-Nazi hatred, the Bavarian state government has begun a campaign to publish annotated editions in several languages with hopes that these educational editions will become more popular than editions published for other, less noble, purposes. Mein Kampf still remains one of the most widely published and known books in the world. This work of racial hatred was a blueprint for the plans of one of the most destructive governments in world history. Once a fixture in German society, there is hope that today it can serve as a learning tool to prevent such tragedies in future generations.

Practice in Correcting Errors in Subject-Verb Agreement

Practice in Correcting Errors in Subject-Verb Agreement Complete the editing exercise below after you have reviewed how to correct errors in subject-verb agreement, including tricky cases. Instructions Several (but not all) of the following sentences contain errors in subject-verb agreement. When you spot an error, correct it. If a sentence is free of errors, identify it as correct. When youre done, compare your responses with the answers below. Example Sentences Music soothe me.Billy bake brownies every Halloween.Peggy and Grace is arguing again.Elsie never takes the bus to work.The people who own that house has no insurance.One of these mechanics have a set of jumper cables.Felix and his brother is mending the wings of butterflies.Both of my essays is brilliant.The pulses emitted by a neutron star recurs at precise intervals.One of my uncles dances at the Rainbow Cafe.Phil and Jeremy has gone to the concert.Both of my daughters are professional dancers.Every one of the workers receive the same benefits.There is two gerbils in my bathroom.This box of toys belong in the attic. Answers Here are the answers below, with the corrected words in bold. Music  soothes  me.Billy  bakes  brownies every Halloween.Peggy and Grace  are  arguing again.CorrectThe people who own that house  have  no insurance.One of these mechanics  has  a set of jumper cables.Felix and his brother  are  mending the wings of butterflies.Both of my essays  are  brilliant.The pulses emitted by a neutron star  recur  at precise intervals.CorrectPhil and Jeremy  have  gone to the concert.CorrectEvery one of the workers  receives  the same benefits.There  are  two gerbils in my bathroom.This box of toys  belongs  in the attic.

The Vietnam War's impact on the United States both economically and Essay

The Vietnam War's impact on the United States both economically and politically - Essay Example It takes money to fund wars but neither financial nor military dominance guarantees victory. The political dynamics that result from war, particularly the Vietnam War, produce a myriad of varying effects. The U.S. lost political capital from within South Vietnam when it continuously bombed North Vietnam, a surprising development that was harmful to the war effort. The ‘hawkish’ neo-conservative ideology was born in this era. Those of this political philosophy did not believe the U.S. should withdraw from Vietnam and are the ones who took control of the White House in 2000. The ‘neo-cons’ are the group that, a quarter century after the fall of Saigon in 1975, involved the U.S. in the Iraq war debacle and refuse to withdraw. Many parallels can be drawn between these two conflicts that are separated by a generation. The generation of people who lived through the Vietnam period evidently did not learn the lessons from that war. Congress made what they believed w ould be a lasting political statement following the Vietnam war by passing the War Powers Act in hopes of preserving the separation of powers as guaranteed by the Constitution. The most evident and memorable political fallout during the Vietnam War was student protestors who, through great sacrifice and courage, were instrumental in ending U.S. involvement in Southeast Asia. The U.S., because of its involvement in ‘nation building’ that began in Korea and continued during the Vietnam era and is in full effect today, has lost political credibility throughout the international community. From the end of the Cold War in 1989, as symbolized by the fall of the Berlin Wall, to the 2003 invasion of Iraq, the U.S. was undoubtedly the world’s greatest power militarily, economically and therefore politically. However, this time in which the U.S. operates as the only superpower and therefore the world’s dominant force, known as the ‘unipolar

Global Warming Essay Example | Topics and Well Written Essays - 750 words - 5

Global Warming - Essay Example Various reasons have been given to justify their disbelief. The sceptics reason that contrary to allegations by advocates, the increase in carbon monoxide in the atmosphere has enhanced wheat production by 50 to 75 percent, vegetables by 51%, and increased vitamin and antioxidant concentration in the produce. According to these detractors, the present increase in global temperatures is due to natural causes such as solar activity, volcanic activity, and so on, and that car and industrial emissions are too insignificant to cause climate change. Other reasons are given mostly in terms of dollars and cents. For instance, one website entitled Global Warming Lies (2010), manned by a webmaster who chose to remain anonymous, cites the $400 billion yearly cause as the major reason for not joining the Kyoto Protocol (the worldwide agreement to significantly reduce carbon emissions). So far the United States is the only country in the world that has continually refused to affix its signature o n the agreement (UNFCCC, 2010). Recently, the spate of cold weather was also cited as proof that global warming did not exist, because the weather was so cold, not warm (Charisse, 2010). To this, advocates have responded soundly, According to Fitzpatrick (2010), the present extended period of cold and snowy weather over North America is actually confirmation that global warming is still happening. Global warming does not mean that the world is getting warmer, but that weather extremes are being experienced in different parts of the globe. Presently, there is an El Nino weather disturbance, the warmer than usual sea surface temperatures over the East Pacific. The phenomenon causes many more storm systems to develop over North America, and energizes the jet stream. Furthermore, the negative North Atlantic Oscillation has created a